Web browser use gains over apps amid work@home

The most popular mobile browsers
Mobile usage has increased during typical working hours, possibly indicating that consumers are using their smartphones while also relying on their desktop computers to work from home during the coronavirus pandemic, as per a new study. Consumers also are staying up later on weekdays while using their phones. 

Mobile users have tended to increase their usage of web browsers rather than apps as their media consumption habits change. The growth in internet usage is linked with consumption of information rather than entertainment. Consumers have tended to view more serious topics like finances, the economy and healthcare, while cutting back on lighter topics like celebrity entertainment news. Location data revealed unsurprising results as authorities ordered lockdowns on public gathering places. Consumers showed greater demand for products such as books and news, electronics, food and entertainment and toys, a sign of doing more stay-at-home activities.


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