WeChat retail growth plan drives digital transformation

WeChat has introduced Wechat Retail Growth Plan is intended to help global businesses and brandsstrengthen their understanding and use of WeChat’s tools and functions to better resolve the challenges created by the coronavirus pandemic. The plan uses several recent services launched by WeChat, including WeChat Live for businesses – which allows them to interact with customers and generate sales via live streaming – and WeChat Work 3.0, which has become a key platform for remote working during the pandemic, connecting enterprises with customers. WeChat’s key services promoted by the growth plan also include 1 on 1 Consultant – which allows retailers to tap into existing user bases and manage fans as well as initiate direct conversation with followers – and WeChat Pay, which has encouraged cross-border e-commerce, local orders and scan-and-go self-service during the pandemic.


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