Perodua targets to sell 1 million Myvi by 2017
Langkawi, 21 May: Perodua is targeting to sell 1 million Myvi units by the end of 2017 based from the 850,000 already sold as of end-April 2015 on momentum of demand as well as other promotions.
“The Myvi, which is celebrating its 10th Anniversary this year, has been well accepted. On average, the Myvi’s bookings so far this year is about 8,000 units per month,” Perodua President and CEO, Datuk Aminar Rashid Salleh said.
Since the Perodua Myvi was launched in 2005, the model had 10 variant launches with the second generation Myvi launched in 2011.
“Barring any unforeseen circumstances, we are cautiously optimistic that with the activities and promotions we have lined up until 2017, the target of 1 million Myvi cars is achievable,” he said.
Aminar said that to commemorate the 10th year milestone, Perodua is having a 2-day celebration on the 23rd and 24th of May and have invited all Myvi owners and/or drivers to participate.
On 21st April, Perodua issued a media release inviting Myvi owners or drivers to the “Myvi Nation, the Biggest Myvi Gathering”.
Those participating must bring their Myvi to the full-day event to receive a certificate and an exclusive gift pack worth over RM400, as well as be in the running to win a special 10th Anniversary Commemorative Edition Myvi car.
“So far about 3,000 Myvi owners or drivers have registered on our website and we are grateful for the strong endorsement from our valued customers,” Aminar said.
The public will be able to enjoy special deals, many games and fun activities, which will be announced during the event itself. The 2 day event will be held at Setia City Oval Lawn, Shah Alam.
The public will also be treated to a star-studded concert; fireworks display, or opt to watch movies under the stars after hot air balloon rides.
There will also be a “Myvi 10 Anniversary Appreciation Day” held at all 182 sales and 183 service outlets nationwide with activities include colouring contest, a cake cutting ceremony and a “Wall of Fame” contest.
In this contest, customers are asked to submit the most unique, creative and interesting combination of photo and caption of them and the Perodua Myvi with the theme of “Show your Love”. There are 10 GoPro Hero 4 units offered as the grand prize as well as Perodua vouchers up for grabs (terms and conditions apply).
“We will be launching a contest beginning 23rd May at our sales and service outlets with 1 unit of 10th Anniversary Commemorative Edition Myvi up for grabs. To be eligible, participants must register a new Perodua vehicle or service your Perodua vehicle with a minimum receipt spending of RM180, Aminar said.
As for its sales performance, Perodua sold 74,700 vehicles representing 34.8% of the estimated 218,600 total industry volume for the first four months of this year. Of this 74,700 Perodua vehicles sold so far this year, 25,500 were of the Myvi.
In January this year, Perodua announced a sales target of 208,000 units, a revenue target of RM306 million from its vehicle maintenance services, lubricants and body & paint operations, as well as RM258.9 million from its parts and accessories business.