How We Actually Work
No agency jargon. No surprises. Just a process that's evolved from 50+ projects and plenty of lessons learned the hard way.
Coffee First, Pitch Never
45-60 minutes at a café or on Zoom. I'll ask what your actual problem is, what you've tried, and why it didn't work. Sometimes the issue isn't what you think it is. I'll be honest if we're not a fit—I have a decent network and happily make introductions.
- 45-60 minutes, no slides
- Honest assessment of fit
- Referrals if I'm not the right person
The Proposal
Within 3-4 days, you get a specific proposal including a technical SEO audit summary and automation opportunity assessment. I identify what's broken, what can be automated, and what's worth fixing first. Clear scope, timeline, and cost—no surprises later.
- Technical SEO audit highlights
- Automation assessment & opportunities
- Clear pricing with milestones
Workshop
2-3 hours of deep-dive work. We map your SEO content strategy, identify high-intent keywords, and design your email automation flows. I audit your current tech stack and customer journeys. You'll leave with specific deliverables, not generic strategy decks.
- SEO strategy & keyword mapping
- Email flow architecture
- Tech stack & tracking audit
Implementation
We build in phases. First, tracking and analytics—if we can't measure it, we can't improve it. Then technical SEO fixes: site speed, indexation, structured data. Finally, email automation flows go live. Each layer compounds the next.
- Analytics & tracking setup first
- Technical SEO & content optimization
- Email automation deployment
Evaluation
Every month, we review real metrics: organic traffic growth, keyword rankings, email open and click rates, automation revenue attribution. I show you what's working, what's not, and why. If something's underperforming, we diagnose and fix it—no hiding behind vanity metrics.
- Organic growth & ranking tracking
- Email performance analytics
- Revenue attribution & ROI review
Scale
By month 3-6, your SEO is gaining traction and email flows are converting. Now we scale: expand content clusters, add advanced automation triggers, and optimize conversion paths. Only after organic and email are performing do we even discuss paid ads—and only if they make sense.
- Expand SEO content & authority
- Advanced automation & segmentation
- Paid ads only if/when justified
Your Journey to Success
Coffee First, Pitch Never
45-60 minutes at a café or on Zoom. I'll ask what your actual problem is, what you've tried, and why it didn't work. Sometimes the issue isn't what you think it is. I'll be honest if we're not a fit—I have a decent network and happily make introductions.
The Proposal
Within 3-4 days, you get a specific proposal including a technical SEO audit summary and automation opportunity assessment. I identify what's broken, what can be automated, and what's worth fixing first. Clear scope, timeline, and cost—no surprises later.
Workshop
2-3 hours of deep-dive work. We map your SEO content strategy, identify high-intent keywords, and design your email automation flows. I audit your current tech stack and customer journeys. You'll leave with specific deliverables, not generic strategy decks.
Implementation
We build in phases. First, tracking and analytics—if we can't measure it, we can't improve it. Then technical SEO fixes: site speed, indexation, structured data. Finally, email automation flows go live. Each layer compounds the next.
Evaluation
Every month, we review real metrics: organic traffic growth, keyword rankings, email open and click rates, automation revenue attribution. I show you what's working, what's not, and why. If something's underperforming, we diagnose and fix it—no hiding behind vanity metrics.
Scale
By month 3-6, your SEO is gaining traction and email flows are converting. Now we scale: expand content clusters, add advanced automation triggers, and optimize conversion paths. Only after organic and email are performing do we even discuss paid ads—and only if they make sense.
Sounds like a fit?
If this approach resonates, let's grab that coffee. Worst case, you get some free advice and a caffeine fix. Best case, we build something that actually moves the needle.
Book Your Free Strategy Call